Internship
La Terraza Del Cristina
During my internship at La Terraza Del Cristina in Sevilla, Spain, from August to December 2023, I had the opportunity to immerse myself in the vibrant world of gastronomic tourism. Hired initially as a Business Analysis intern, my role quickly evolved to encompass a range of responsibilities that contributed to the company's mission of curating unforgettable food and wine experiences. One of my primary tasks was to develop social media demographic reports, which provided valuable insights into our target audiences. This analysis enabled us to refine our marketing strategies and better connect with potential customers, ensuring that our offerings resonated with their interests.
In addition to data analysis, I played a key role in enhancing our booking systems and user experience. I created comprehensive booking protocols and service response message queries that streamlined our reservation management processes. This effort was complemented by the execution of 11 targeted marketing campaigns, leveraging social media, email outreach, and collaborations with local influencers to maximize our reach. Furthermore, I redesigned user interfaces on our company websites, making them more intuitive and user-friendly. This comprehensive approach not only boosted customer engagement but also enhanced consumer knowledge of all that Sevilla.
To reflect on both my internship and study abroad experience, I’ve written a detailed paper in Spanish that captures everything I learned and experienced in Spain. You can read it by clicking the "Reflection" button below.
Roles:
Business Analyst
Web Designer
Lead Media Marketer